Website launch

Content

• Every page answers a real question; no thin, duplicate or placeholder pages
• Facts checked by a human against sources; no “To verify” sources behind published claims
• Author byline, author page, visible dates
• About, contact, privacy, editorial policy (and disclaimers for health, money or legal topics)
• No invented reviews, testimonials, credentials or statistics

SEO

• Unique title (≈50–60 chars) and description (≈120–160 chars) per page
• One H1 per page; logical headings
• Absolute self-canonical on every indexable page; redirects for old URLs
• noindex on search, thin tags, previews, staging
• XML sitemap with only canonical URLs; robots.txt points to it
• Open Graph and Twitter tags; OG images render
• JSON-LD validated; only visible content; no HowTo/FAQ/SearchAction
• No orphan pages; ≥ 3 contextual internal links on content pages
• 404 page with search and helpful links

Performance and accessibility

• Lighthouse mobile within budgets on representative pages
• LCP element in HTML with dimensions; no layout shift from images or fonts
• axe clean; keyboard-only pass; screen reader spot check; 200% zoom; reduced motion

Security and privacy

• HTTPS, HSTS, CSP without unsafe-inline scripts, other security headers
• No secrets in the client bundle
• Analytics production-only; consent where required; no personal data in events
• Privacy notice matches what is actually collected

Discovery

• Google Search Console and Bing Webmaster Tools verified; sitemap submitted
• Analytics receiving data; key events defined
• Uptime check on home and a key page